Business-to-Business (B2B) website personalization platform CustomFit.ai, has raised funding in a pre-seed round led by Java Capital. The round also saw participation from investors including Upsparks, FirstCheque, and LetsVenture.

CustomFit.ai launched in May 2019 by Ashwin Kumar and Shoaib Mohammed, graduates of the Birla Institute of Technology and Science-Pilani (BITS Pilani) provides hyper-personalized website by analyzing the insights from website traffic and visitor journeys to optimize conversion of website traffic into leads.

Java Capital is a Bengaluru-based investment syndicate, whose primary focus areas include sectors such as financial- and health-technology, software-as-a-service (SaaS), mobile internet and deep-technology.

Bengaluru based CustomFit.ai startup converts the website traffic to quality leads by dynamically changing website content and CTAs as per visitor characteristics such as company size, industry, source, the current product they are using, etc., and also based on their past behaviors and interests. It helps businesses to understand what their users want and need, when they need it and how businesses can help them find exactly what they are looking for.

Ashwin Kumar, Co-founder and CEO, CustomFit.ai said, “Personalization is now the key strategy for B2B marketing. CustomFit.ai transforms the website into a growth engine or #1 salesperson by precisely personalizing it for each visitor, thereby making the buying process a lot easier. It offers advantages such as more interaction & engagement with the target audience, more and better conversions, more efficient communication and higher loyalty.”

Talking about the investment, Vinod Shankar, Partner at Java Capital said in a statement, “Everyone is a maker, an emerging theme in the development of software tools. Tools are no longer used by developers and engineers alone. No code tools that would be useful to designers, freelancers, product managers, and marketers to improve their sales have been making inroads at an unprecedented pace. In sync, customization/personalization tools have been developed since the early days of the internet, with every generation spawning a better and advanced tool. We believe CustomFit.ai gives the control back to marketeers/business teams reducing the dependency on developers”. 

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