Bharati Airtel, Indian Telecom giant has acquired 10% stakes in EdTech startup Lattu Kids as part of Airtel Startup Accelerator Program. The initiative is aimed to support early-stage startups that fit into the company’s ecosystem. Post this deal, Airtel will be distributing Lattu Kids’ content through its platforms.

Mumbai-based Lattu Kids enables children of age 3 to 8 years to improve their English language foundation, reading skills and mathematics through videos and games. The startup has reached over 27 million kids across the country since its inception 3 years ago. Lattu Kids is the fourth startup to join the incubation program after conversational-AI tech startup Voicezen, software development firm Vahan, and logistics upstart Quikmile.

Adarsh Nair, Chief Product Officer of Bharti Airtel said in a statement, “We believe that Lattu Kids can make a positive impact in the space of online education and are excited to have them in our accelerator and partner in their growth.” The startup has a feasible pricing model unlike its competitors which makes it different from others in the market.

The startup facilitates the knowledge of fundamental skills including vocabulary, sentence formation, reading and basic mathematics. According to its website, 210,000 hours of content watched by 95,000 users every month by commuters in Ola via Ola Play.

Lattu Kids’ YouTube channel has over 600,000 subscribers with total views of more than 200,100,654. The deal can prove beneficial for Airtel at a time when the world is relying on virtual world owing to the coronavirus pandemic.

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