Hippo Video has raised $4.5 Mn in series A funding round led by Alpha Wave Incubation and Exfinity Ventures Partners. Existing investors Sequoia Capital India’s Surge, and KAE Capital also participated in the series A round.

The company has more than 1,000 business customers across the world, including Panasonic, Freshworks, Chargebee, Tailwinds Transportation, Essilor and Clarify Med.

Founded by former Zoho employees, Hippo Video offers solutions across creation, delivery, and measurement of metrics for personalized videos. It also offers services such as online pro-editing, on the fly in-video personalization at scale, reporting and analytics, and enterprise grade security.

Hippo Video founder and CEO Karthi Mariappan said, “”With the increasing role of video in communication and social media, Hippo Video looks to capitalise on video as a key decision influencer and trust driver. Hippo Video drives sales, marketing, and overall customer experience through our REAL platform.”

Shailesh Ghorpade, Managing Partner and CIO at Exfinity Venture Partners said, “Post COVID-19, there is a massive uptick in video as a default mode of communication, and all parties engaging on video have got acclimatised to it, We believe that Hippo Video, with its technology of making personalised videos at scale and importantly, at a cost that is not different from mail and other notifications, has immense potential to make sales and support processes effective, leading to superior conversion and engagement for its clients.”

The company plans to use the funds raised to expand its GTM (go to market) teams as well as ramp up the engineering team. Hippo Video will expand its presence to Abu Dhabi and use the Emirate as a strong global base for international expansion while also targeting the GCC (Gulf Cooperation Council), MENA (Middle East and North Africa) and other global markets.

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