Founded in 2016 by Vikas Lachhwani and Tarun Sharma, mCaffeine is a personal care startup that offers caffeine-infused skin and hair care products. At present, it offers 10 products in the face, body, and haircare range. It claims to have 5,00,000 customers.

To date, mCaffeine has raised a total of $2.8 Mn in three funding rounds.  The company’s last funding round came in June last year when it raised $2 Mn in a Series A funding round by RP-SG Ventures, which is also one of the investors in the recent funding round, through its trustee, the Milestone Trusteeship Services Private Limited. 

RP-SG Ventures is an early-stage consumer venture capital fund with investments across segments in the B2C ecosystem such as food & beverage, personal care, and lifestyle goods.

The fund invests in early-stage consumer businesses across their Seed A to Series B rounds.

Their current portfolio also includes online retailers ‘The Souled Store’ and ‘ShopG’.

mCaffeine sells its products online through its own portal as well as brands such as Amazon and Nykaa.

Last year, the company added a green tea range of products and was reportedly targeting 1 Mn customers in the next 12 months with an aim of recording INR 100 Cr accounting rate of return (ARR).  Personal care brand analysis have been very fluent and affinity to the Indian consumers, especially in lieu of the lockdown. 

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