Toch, a video meta-tagging platform has recently raised $1 million in seed funding round led by a group of investors including SOSV and its accelerator, Chinaccelerator, 9 Unicorn Fund and Inflection Point Ventures. This Mumbai-based startup supports online video creators, media companies, advertisers and OTT platforms to enhance their videos and meta-tags by the help of Artificial Intelligence and deep learning.
This startup will act as a blessing for the broadcasters who capitalize on live events and provide auto subtitles for live events in different languages based on the participant’s location and enable automatic meta-tagging.
William Bao Bean, Partner at SOSV and Managing Director at Chinaccelerator said in a statement, “The amount of video content from broadcast media and live streamers is ballooning. We believe that Toch’s ability to automatically analyse, edit, curate, and publish video content in real-time without having to take the content out of the customers’ cloud removes the need for a hugely labour intensive process.”
Vinayak Srivastav, Saket Dandotia, and Alok Patil started Toch in 2017 and appears to be one of those rare businesses who has gained from the lockdown imposed due to lockdown considering the online consumption of content as increased massively. With the help of Toch’s platform the OTT firms can calculate the right opportunity to display ads based on crowd excitement levels in sporting areas which I turn helps the broadcasters to gain more benefits from ad sales.
Toch has claimed itself to be the first video-tagging space to auto-identify objects, persons, emotions, locations, scenes and activities in real time, within any video content, thereby enhancing monetary benefits. The startup is planning to use the raised funds from this round to further build its tech infrastructure and hire talent to grow its team.
Saket believes that having an investor like SOSV will help the firm to reach the international markets. Toch also announced raising $400,000 from Inflection Point Ventures in its pre-Series A funding round in April.